In the event you’ve spent any time on social media recently, you’ve in all probability observed spammy-looking complement adverts particularly focusing on ladies in perimenopause and menopause.

Generally they’re by ‘MenoDaily,’ and infrequently they’re by ‘Comfortable Mammoth’. These are each the identical firm. (Dr. Gundry does this too, as I found in my evaluate of him)

I in all probability don’t must inform you that it’s an enormous purple flag when corporations discuss massive quantities of weight misplaced ‘with out even attempting’ and briefly intervals of time.

Weight can’t be ‘flushed out,’ (at the very least, not fats weight). The usage of this time period is one other large purple flag.

And 87%? Overblown claims appear to be Comfortable Mammoth’s M.O., as you’ll see.

Is Past Physique the personalised weight-reduction plan you want? Learn my evaluate right here.

Comfortable Mammoth Analysis and Science 

Comfortable Mammoth claims that their merchandise are effectively researched, nevertheless I couldn’t discover any research on the merchandise themselves.

Additionally they have this declare on their web site:

This doesn’t imply Comfortable Mammoth merchandise themselves are scientifically backed or that they’ve been featured in these shops. It simply signifies that a few of their components have been talked about – possibly even in one other context – at a while.

Shady and deceptive.

Comfortable Mammoth merchandise

Comfortable Mammoth has loads of merchandise, most notably their hormone balancing dietary supplements and weight-loss ‘protocol.’

Simply as an apart, I’ve actually by no means seen the phrase ‘protocol’ used to explain any form of weight-reduction plan or consuming plan that I’d advocate as a dietitian.

Comfortable Mammoth’s total enterprise mannequin seems to be constructed on focusing on ladies in midlife. There’s a laser-focus on weight and physique measurement with Comfortable Mammoth, similar to with many weight-reduction plan and complement corporations. They know that each one the ladies who grew up weight-reduction plan at the moment are getting old into menopause, that now we have discretionary earnings, and that we’re insecure about our altering our bodies.

How a lot protein do we want on daily basis? Learn right here.

This all provides as much as potential earnings for weight-reduction plan and complement corporations, no matter in the event that they’re promoting efficient, protected merchandise or not. There isn’t a purpose to consider that Comfortable Mammoth’s merchandise are unsafe.

As I poked round on their web site, Comfortable Mammoth promised to present me ‘a brand new lease on life’ if I spent 5 minutes finishing their quiz to see which merchandise I would like.

Ick. Discuss hyperbolic.

These quizzes are often simply rubbish, made to promote as many merchandise as doable whereas giving the impression that you simply’re getting personalised suggestions once you aren’t.

Additionally: self-diagnosing well being points primarily based on completely random on-line quizzes can result in misdiagnosis and misguided self-treatment. This may delay correct medical analysis and remedy for underlying well being circumstances.

I took the quiz, and as I at all times do with this stuff, I attempted to recreation the system by deciding on the next solutions: between the ages of 18-25, have Crohn’s illness, low vitality, ‘thriller signs,’ endometriosis, extreme belly ache, unexplained weight reduction, parasites, diabetes sort 1, anxiousness and despair.

Any respected firm would have safeguards in place to advise somebody with all of those diagnoses to not proceed with buying dietary supplements, and to see a physician. (Respected corporations would in all probability not use a quiz within the first place, so there’s additionally that)

Not Comfortable Mammoth! As an alternative, they advised me that ‘an entire hormonal rebalance is really helpful.’

However wait! How about my ‘parasites’?!

They gave me ‘pressing suggestions’ to ‘reclaim management over my life.’

Excuse me? Not solely are my hormones ‘unbalanced,’ however now I’ve misplaced management of my life?

I’m questioning in the event that they’d say the identical factor to a person. What do you assume?

Meals and temper: what’s the connection? Learn right here.

I even obtained an auto e-mail from Matt, the CEO of the corporate, implying that my ‘well being rating’ is ‘impacting’ my physique and ‘probably sabotaging’ my well being.

I can’t go additional with this evaluate with out stating proper now that this form of verbiage – all of it – is extremely manipulative. From the insinuation that I don’t have my sh*t collectively and that their dietary supplements might help, to the makes an attempt to stress and scare me into shopping for merchandise I don’t want, it’s all very gross and unethical.

Comfortable Mammoth appears to consider that their dietary supplements ’empower’ ladies:

As I at all times say, convincing ladies that one thing is improper with their our bodies, then promoting them an unproven ‘resolution’ utilizing concern and misinformation, DOES NOT EMPOWER ANYONE. Really, it does the other.

And, simply because 13,000 ladies MAY have bought a number of of those merchandise, doesn’t imply all of them had constructive experiences with them. 12,999 of those ladies might have hated their Comfortable Mammoth dietary supplements.

The $229.97 ‘system’ that was really helpful to me because of the quiz, included the dietary supplements Extremely Potent Hormone Concord, and Hormone Concord Plus+. What number of purple flag are on this gross sales pitch?

Apparently, Hormone Concord has 14,087+ research to ‘again it up.’ I’m questioning how that’s, since a search of ‘Hormone Concord’ and ‘Comfortable Mammoth’ in Pubmed comes up clean.

Might or not it’s that these are research on among the components on this product, executed in numerous doses and combos with different issues, on animals, with fully totally different intentions? In all probability.

Simply one other instance of deceptive advertising.

Hormone Concord has loads of plant-based lively components in proprietary quantities, that means that now we have no clue as to how a lot of every ingredient is within the product. That is problematic. How do we all know if components which have some constructive analysis behind them – like ashwangandha – are in therapeutic doses in Hormone Concord?

We don’t!

Different components in Hormone Concord, resembling maca, chaste berry, fennel seed, and wild yam, have been used to alleviate menopausal signs, however research are combined. There’s actually no slam-dunk efficient components right here.

The ‘MenoShred Complicated’ (as a result of don’t all menopausal ladies wish to be ‘shredded’?) additionally comprises berberine, gymnema, and rosemary, that are unremarkable within the analysis for something weight-related. And MenoMood comprises rhodiola, which has some constructive analysis behind its mood-related results.

Hormone Concord Plus+ has inositol, which has been proven in some research to extend insulin sensitivity, specifically in ladies with PCOS. One evaluate and meta evaluation discovered that inositol might assist lower BMI, however solely within the short-term and never in a clinically significant quantity. 

It additionally has pomegranate extract, which one examine discovered might reduce the signs of ulcerative colitis. That’s about it.

Lastly, they really helpful I take Prebiotic Collagen Protein. Apparently it ‘stops thinning hair,’ ‘obliterates bloating and digestive sensitivity in 9 days or much less,’ and ‘reduces meals and sugar cravings nearly immediately,’ amongst different issues.

I’m unsure how a collagen product does any of this, particularly within the described period. Collagen doesn’t assist thinning hair, and the product has nothing in it that might successfully cut back cravings. Probiotics may go for digestive points, however that is extremely particular. And, any protein might assist curb starvation.

Comfortable Mammoth has loads of different merchandise, plus a weight administration program, however actually, do we have to undergo them to know what I’m going to say?

Nope. We don’t.

The Comfortable Mammoth’s merchandise appear to have some marginally efficient components, and plenty of unremarkable ones. By way of menopause, there doesn’t appear to be analysis that helps a lot of the components’ efficacy in assuaging signs. And, proprietary blends imply that we don’t know how a lot of those components are within the dietary supplements.

Dietary supplements might present short-term aid of signs, masking underlying well being issues and delaying correct medical analysis. This may have severe bodily implications. 

Over-reliance on dietary supplements can foster a way of dependency. People might come to consider that they will’t handle their well being with out these merchandise, resulting in emotional misery and anxiousness.

Comfortable Mammoth buyer opinions:

The Comfortable Mammoth’s web site gives detailed descriptions of every product, together with their advantages and components. Nonetheless, it’s price noting that the abundance of completely constructive opinions on the web site might elevate questions on their authenticity. When contemplating these opinions, it’s smart to hunt a balanced perspective and contemplate exterior sources of suggestions.

That being mentioned trying into exterior sources of suggestions and opinions The Comfortable Mammoth does have firm opinions posted on a Trustpilot and on Higher Enterprise Bureau. On these websites you’ll find constructive feedback like those posted immediately on their web site however additionally, you will discover quite a few unfavorable feedback and one star opinions claiming the product didn’t work. 

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The Comfortable Mammoth’s social media presence raises important issues, significantly in its focusing on of middle-aged ladies. The corporate’s use of sure advertising techniques and guarantees could be each deceptive and probably dangerous. 

Take a look at these examples of Comfortable Mammoth’s social media adverts:

Fully unbelievable, in so some ways.

Ladies’s our bodies are supposed to vary. Whereas many ladies expertise uncomfortable signs throughout perimenopause and menopause, Comfortable Mammoth adverts typically use exploitative weight-reduction plan verbiage that preys on the vulnerabilities of middle-aged ladies. They use phrases like ‘miracle weight reduction,’ ‘getting your previous self again,’ or ‘pure rejuvenation.’ One of many adverts talks about making your stomach ‘flat as a board.’ 

The time frames and percentages meant to show product effectiveness appear extraordinarily made up. When one thing seems to be THIS unrealistic, it in all probability is.

The usage of the time period ‘meno-belly’ reveals me that this firm is making menopause out to be the enemy of girls’s ‘magnificence,’ fairly than a traditional physiological state. It’s preying on our insecurity, which is disgusting.

Sure, our weight redistributes to our bellies as a result of that’s the conventional impact of a drop in estrogen. It’s not one thing to be ashamed of, and it actually doesn’t make us much less stunning.

Fasting for menopause: learn my evaluate of Mindy Pelz’s Quick Like a Woman, right here.

And the unrealistic timelines for ‘outcomes’ – mere hours and days from first taking the dietary supplements – appear unbelievable and overpromised. A bottle of dietary supplements just isn’t going to present you your ‘happiness’ again.

Comfortable Mammoth evaluate, briefly:

The Comfortable Mammoth’s social media presence focusing on middle-aged ladies could be a trigger for concern resulting from its use of what look like deceptive advertising techniques and guarantees. The corporate’s exploitative weight-reduction plan language, overblown claims of outcomes, and unrealistic expectations can probably hurt customers by fostering false hopes and inspiring reliance on quick-fix options.

Claims of speedy, all-encompassing outcomes ought to be tempered with the understanding that well being is a multifaceted journey, requiring way of life modifications, dietary changes, {and professional} medical steerage. Fast-fix options within the type of a single capsule just isn’t lifelike for addressing well being points.

In the end, people looking for to enhance their well being ought to seek the advice of healthcare professionals earlier than investing in random dietary supplements. Sustainable outcomes come from complete approaches that contemplate all features of well-being, each bodily and emotional.